Market Mode

Signals: sense what's changing before you act on it

Signals answers three questions at once: what do your sources agree on, what is each one picking up on its own, and where do you have no coverage yet? Persona X treats agreement between independent sources as the bar for actually changing your Strategy.

Signals overview page listing sources and a card of a theme multiple sources agree on, with confidence score and evidence count
Signals → Overview, showing the source strip and the top "agreed by multiple sources" theme.

Your sources

A strip near the top lists every source Signals is watching, each with its own freshness marker:

SourceWhat it tracks
MarketExternal market intelligence and trend findings, dated by last run.
DiscussionsPublic conversations (forums, social, communities) mentioning your space or buyers.
CustomerYour own logged customer conversations.
Your pipelineSignal read directly off your live deals (how many it's watching).
Your assumptionEvery assumption your team or the AI has stated out loud — treated as its own, lowest‑trust source until it's corroborated.

Overview, and per‑source tabs

Under the source strip, tabs let you view Overview (everything blended together) or drill into one source at a time — Market, Customers, Discussions — each labeled with its current finding count.

Agreed by multiple sources

This is the headline section: themes that two or more independent source families landed on separately, ranked by how many agreed. Each card shows:

  • How many of the available sources agree (e.g. "3 of 5 sources agree · 2 silent").
  • A one‑line theme statement.
  • What it most likely affects (e.g. Enablement, Prioritization).
  • Total evidence count and a confidence score.
  • The individual pieces of evidence underneath, each tagged with the source it came from (Your assumption, Discussions, etc.) and a link to the original document or post.
Corroborated vs. preliminary Only themes with agreement across independent source families have earned the word "signal" in Persona X's own language. A finding from just one source — one persona research pass, one call — is preliminary and should be presented to stakeholders as unconfirmed, not as settled fact.

Where this feeds back in

Signals is designed to feed the rest of the product, not sit on its own:

  • Strategy — Positioning and Messaging blocks can be re‑drafted "from evidence," pulling directly from what Signals has surfaced.
  • Personas — a persona's Overview links out to "See what online discussions say on Signals," filtered to that persona.
  • LinkedIn — auto‑drafted posts are explicitly generated from a named signal ("Auto‑drafted from signal: …").
  • Workspace Memory — confirmed signals graduate into durable, high‑confidence facts in the Brain.