Glossary
Terms Persona X uses with a specific, deliberate meaning.
| Term | Meaning |
|---|---|
| Workspace | Your company/team account. Brand, Memory, Connectors, and Settings live here, shared by every project. |
| Project | One market, product, or engagement. Contains its own Strategy, Signals, Artifacts, Context, and deals. |
| Market mode | The sidebar state for building and maintaining strategy: Strategy, Signals, Artifacts, LinkedIn, Context. |
| Deal mode | The sidebar state for working live pipeline: the Deal Advisor, plus Strategy/Signals/Artifacts/Context and (for healthcare) RHTP. |
| GTM Brief | The Foundations block of Strategy: Problem, Value, Market, plus industry/business‑model tags. |
| ICP (Ideal Customer Profile) | A market segment definition — firmographics, buying triggers, an anti‑ICP, and a buyer‑committee template (which roles typically sit in the buying group). |
| Persona | A specific buyer role inside an ICP, with an empathy map, buyer‑trait dimensions, and a buyer journey, each cited to evidence. |
| Empathy map | A persona's Thinks / Feels / Says / Does breakdown. |
| Buyer‑trait dimensions | A persona's scored traits (budget authority, decision speed, risk tolerance, technical depth, evidence orientation, change appetite), shown on a radar chart. |
| Stated / Believed / Pending | Persona X's three memory tiers: human‑confirmed Strategy, evidence‑backed Believed memory (the Brain), and unconfirmed Pending signal candidates. See Workspace Memory. |
| Signal | A theme two or more independent source families agree on. A single‑source finding is "preliminary," not yet a signal. |
| Corroborated | Confirmed by more than one independent signal family — the only tier that has "earned the word signal." |
| Artifact | A generated, approved output — deck, one‑pager, landing page, document, web page, or post — grounded in Strategy and brand identity. |
| Context / Knowledge Bank | The project's library of files, transcripts, and saved chat insights that AI features are allowed to read and cite. |
| Deal Advisor | The Deal‑mode assistant grounded in one deal's (or the whole pipeline's) stage, buyer group, and CRM data. |
| Buyer group | The real contacts identified on a deal, each mapped to a buying role (Economic Buyer, Champion, Influencer, etc.) and matched to a persona. |
| Fit score | A 0–100 score for how well a deal's account matches your ICPs. |
| Recommended play | A specific, AI‑suggested next action on a deal. |
| RHTP | Rural Health Transformation Program — a federal healthcare funding program tracked as its own opportunity‑intelligence module for healthcare‑vertical workspaces. |
| Brand identity | The workspace‑wide voice, visual system (color, typography, motifs), and asset rules every artifact and post is evaluated against. |
| Credits | Usage‑based charge for AI‑generation actions (chat with the Deal Advisor or a persona, artifact rendering, evidence‑based drafting, enrichment, battle cards). Most read‑only pages are free. |
| @mention | Typing @ in chat to address a specific persona or pull in a piece of context inline. |